NYFW: Drink Your Way Through Fashion’s Night Out

Fashion’s Night Out might be best known for its celebrity/designer studded events and the ability to shop till 11 pm — but for many shoppers, it’s the ability to shop while boozing that has gained many loyal followers for the most anticipated shopping event of the year.

For those who have other ambitions: Here’s a list of the best places to booze it up during Fashion’s Night Out.


Not into bubbly, but looking for a glass of delicious vino to relax during your shopping spree? Good news for both red AND white wine drinkers: Black Tower, Germany’s most popular wine export, will sweeten your night out. Celebrity fans include Hayden Panettiere, Mischa Barton and the Kardashians. Stylish and easy to drink, the German cult brand is launching a stylish new two-tone bottle jacket during Fashion’s Night Out. Sip on complimentary Black Tower Riesling, Pinot Noir or Rivaner, and nibble on cupcakes by Baked, at Rebecca Taylor (260 Mott Street), or grab a glass of Black Tower at the flagship stores of Catharine Malandrino (652 Hudson Street), Stella McCartney (429 West 14th Street), and Alexander McQueen (417 West 14th Street).


Looking for a low-cal anti-oxidant boost while browsing through designer racks? Stop by Catharine Malandrino (652 Hudson Street), Stella McCartney (429 West 14th Street), and Alexander McQueen (417 West 14th Street) who serve cocktails from VeeV, The World’s First Acai Spirit. Packed with 57% more antioxidants than pomegranates or blueberries, the Brazilian acai berry is the hottest superfruit on the market right now. Mixed with fresh fruit and served over ice, VeeV makes for a healthier tippling than your sugary cosmos or plaid-out margaritas and helps keep your model figure in check!


2 oz VeeV Açaí Spirit

Club soda

Squeeze of fresh lime

Fresh or frozen (wild) blueberries, for garnish

Build in an ice-filled pilsner glass and stir well. Garnish with the blueberries.


Flaunt your stuff this coming Fashion’s Night Out like a Russian supermodel, by sipping on a Glamazon cocktail made with Russian Standard Vodka, Russia’s #1 premium vodka. Follow in the Manolos of Natalia Vodianova and Dasha Zhukova by reaching for a perfectly pink Glamazon cocktail, featuring a pour of Russian Standard Vodka, with its rich wheat-like taste, and topped up with fresh lime and pink grapefruit juice. Or drop by John Varvatos’ shop (122 Spring Street) and grab a citrus-fresh Tolstoy Tang or icy-cold Moscow Mule – both made with Russian Standard – while perusing the racks.

Find more achingly hip sips, go to RussianStandardVodka.com


– 1.5 oz. Russian Standard Vodka
– 8 fresh mint leaves

– .5 oz lime juice

– ½ a pink grapefruit juice (you can substitute pink grapefruit juice if they can’t use real pink grapefruits)

– .5 ounce of honey syrup (equal parts hot water and equal parts honey)

-1 drop of Grenadine


Muddle grapefruit, honey syrup, mint leaves and lime juice

Add ice, shake vigorously

Double Strain and pour into a chilled cocktail glass.

Add 1 drop of grenadine

Garnish with a mint leaf


For a drinker seeking a slightly more exotic taste, feast your senses on Xanté, the hot new pear liqueur from Sweden. An international hit, Xanté is known for its all-natural pear flavor, enjoyed by major fashionistas like Kim & Kourtney Kardashian! There is no better way to kick-off Fashion Week than by toasting to your new stilettos with a delicious cocktail totally designed to be Unimaginable Pleasure. Where to sip? The Sony Style store (550 Madison Avenue) to celebrate the unveiling of Byron Lars Beauty Mark’s “Refined Tribalism” collection.


1 ½ oz. Xanté

1/3 oz. freshly squeezed lime juice

Sprite/ 7 UP

Pour over ice in a highball glass and top with Sprite or 7 UP.

Squeeze a lime wedge and drop into glass. Garnish with an edible flower.


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