21
Dec
10

Is Chivalry Alive and Well?

It looks so!

Girls, rejoice — the holiday season is full of lovely men lending a helping hand to the women in their path.

The Dockers brand set out to answer the great chivalry question as part of its tongue-in-cheek campaign to encourage men to Wear the Pants.

In a light-hearted chivalry smack-down between five major cities– Atlanta, Chicago, Los Angeles, New York and San Francisco – a young woman or mature gentleman was staged in a high traffic pedestrian area in a state of distress, where they clearly struggled with heavy and toppling file boxes. Did anyone stop to help?

Indeed they did. Men (and women) stopped to help in all cities, and were thanked with being gifted with a new pair of Dockers khakis shipped to their home before the holidays and were celebrated with an arm badge that read, “Chivalry is Not Dead!”

The results:

1. Atlanta proved to be the most chivalrous, with only up to 8 people passing our man or woman in distress before someone stopped. (I find this shocking. The most evil men I have ever met live in Atlanta.)

2. Coming in second was Dockers’ hometown of San Francisco, with up to 17 people passing by before a chivalrous individual stopped to help

3. The third most chivalrous city was Chicago, with 20 passersby before help was offered

4. Fourth most chivalrous was Los Angeles, with 35 passersby before someone took a moment to help

5. And in 5th place was New York (Manhattan), with up to 40 people passing by our man or woman before someone stopped to lend a hand. (sad.)

“From a playful standpoint, we were interested to discover how much people are tuned into the needs of others and how quick they are to react and offer a helping hand,” said Jennifer Sey, SVP of Dockers. “At the end of the day, we were pleased to see that chivalry is very much alive and well, and that’s what the Dockers brand believes in –to us, being willing to stop and help out is what ‘Wearing the Pants’ is all about.”

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2 Responses to “Is Chivalry Alive and Well?”


  1. December 27, 2010 at 3:24 am

    Usually I help someone and get a dirty look in return, I’ve never received Khaki’s for being a good samaritan! LOL

    Fun experiment, reminds me of the TV program that asks ‘what would you do’? 🙂

  2. January 4, 2011 at 2:22 pm

    Hi Aly! I was born in Atlanta & have lived here my entire life. I have to say that the men here still seem to be quite polite and aware of manners. They will open doors for strangers, some will pull out your chair when you sit down for a meal and most are quick with ‘please’ and ‘thank you’. Most I know would for sure stop & help with this ‘state of distress’.


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