Retailers Upgrade Dressing Rooms to Entice Customers to Buy

The economy has not been kind to retailers, that’s for sure.

With rising commodities prices, the fashion industry is struggling to keep prices under control and turn out quality products consumers will actually buy. One of the ways fashion retailers are trying to increase sales is to upgrade dressing rooms.

The Wall Street Journal reports that consumers are twice as likely to buy an item if they try it on. But many dressing rooms leave a lot to be desired. They’re dirty, cramped and the lighting is horrible. If you look sickly in the mirror, you’re likely to forget all about trying on those wool pants that caught your eye.

Stores such as Bloomingdales and Ann Taylor, and the like are trying especially hard to increase conversion rates by sprucing up the dressing rooms. More flattering lighting, better quality mirrors and places for companions to wait are all being used to make the dressing rooms more consumer-friendly.

The WSJ’s Hub takes a look at this new trend: http://s.wsj.net/media/swf/main.swf


0 Responses to “Retailers Upgrade Dressing Rooms to Entice Customers to Buy”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 79 other followers

Follow Aly on Twitter

  • RT @RoyalFamily: Happy Birthday to Prince George who turns five today! 🎈   The Duke and Duchess of Cambridge are pleased to share a new pho… 7 hours ago
  • RT @laurajaylovette: Can you imagine how awkward it would be if your pet went on your phone and found the 1000s of pictures you have of the… 7 hours ago
  • Not sure how normal it is, but I have trained my dog to know to smile for the camera. @ Brooklyn, New York instagram.com/p/Blf2n5zggXK/… 1 day ago
  • Thanks toroloconyc for being lovely hosts!! This was a long AF week and the tortilla soup and spicy margs absolutel… twitter.com/i/web/status/1… 1 day ago
  • Why do they ask for ID at bank when you are making a deposit? Like if someone wants to go and give people money, what do they care? 1 day ago

%d bloggers like this: