Retailers Upgrade Dressing Rooms to Entice Customers to Buy

The economy has not been kind to retailers, that’s for sure.

With rising commodities prices, the fashion industry is struggling to keep prices under control and turn out quality products consumers will actually buy. One of the ways fashion retailers are trying to increase sales is to upgrade dressing rooms.

The Wall Street Journal reports that consumers are twice as likely to buy an item if they try it on. But many dressing rooms leave a lot to be desired. They’re dirty, cramped and the lighting is horrible. If you look sickly in the mirror, you’re likely to forget all about trying on those wool pants that caught your eye.

Stores such as Bloomingdales and Ann Taylor, and the like are trying especially hard to increase conversion rates by sprucing up the dressing rooms. More flattering lighting, better quality mirrors and places for companions to wait are all being used to make the dressing rooms more consumer-friendly.

The WSJ’s Hub takes a look at this new trend: http://s.wsj.net/media/swf/main.swf


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