16
Apr
11

So Excited: Chipotle Mexican Grill Plans Asian Restaurant Chain Called ShopHouse

Chipotle Mexican Grill plans to open a new restaurant chain this summer called ShopHouse Southeast Asian Kitchen. ShopHouse Southeast Asian Kitchen is scheduled to open summer 2011, with its first branch in Washington, D.C.

Chipotle says Shophouse is inspired by shophouses found throughout Thailand, Malaysia, and Vietnam. Shophouses are classical two or three-story buildings where families live upstairs and run restaurants or fresh markets on the ground level.

The ShopHouse menu will pair southeast Asian flavors with fresh, sustainably raised ingredients. Ingredients will include grilled and braised meats,fresh vegetables, herbs, spicy sauces, and an array of garnishes. Customers will move along a service line and customize their meal in a format similar to that in Chipotle restaurants.

Steve Ells, founder, chairman and co-CEO of Chipotle, says, “I have always believed that the Chipotle model would work well with a variety of different cuisines. Chipotle’s success is not necessarily about burritos and tacos, but rather about serving great, sustainably raised food that is delicious, affordable, and convenient.”

As I worship Chipotle — AND the food of just about every Asian culture – I’m excited!

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