Farewell to the Fragrance Spritzers?

The New York Times had an interesting article this weekend about the rise and fall of fragrance spritzers in major department stores. The industry has finally realized that most consumers try to avoid running the gauntlet of the cosmetics department, lest some spritz-happy employee squirts them in the face with a blast of Rihanna’s new fragrance (this one is being pushed pretty hard in stores these days.)

Nordstrom’s has banned the spritzers entirely. Instead, sales people are trained to ask the customer what kind scent he or she prefers — oriental, floral, green etc) and then suggests several fragrances the customer might like. We love shopping for fragrances at Nordstrom, because the sales people are helpful, knowledgeable and not pushy. We prefer to take a sample and try out a perfume over a couple of days before buying, if it’s not a repurchase of an old favorite.

One thing that the article didn’t mention is how many people are allergic to perfumes. Fragrances can trigger migraines for some people, as well. Getting through the Neiman Marcus cosmetics department unaccosted is pretty much an impossibility. Neiman’s needs to take a page from Nordstrom’s book. Goodbye, spritzers — we won’t miss you at all.


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