27
Apr
11

So Cool: PepsiCo Launches Social Vending Machine That Lets People Gift Soft Drinks

PepsiCo has launched its Social Vending System — and I love the idea.

The vending machines feature touch screens and enable users to gift a friend by selecting a beverage and entering the recipient’s name, mobile number and a personalized text message. You can also record a video message.

The vending machine also enables “Random Acts of Refreshment” – the ability to buy a drink for a complete stranger through any other Social Vending system.

Lets see how it works: Do you think people want to give or receive carbonated beverages from each other via a text message? The Random Act of Refreshment is particularly interesting: Would you want a soft drink from a stranger? I certainly would! (Provided it’s like, not open!)


A prototype of the Social Vending System will debut at the National Automatic Merchandising Association’s One Show in Chicago, April 27-29.

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