OMG: Flip Video Founder to Launch The Melt, a Grilled Cheese Chain!

Clearly, someone en route to San Antonio – the location with my fave food in AMERICA should not be blogging about grilled cheese…but I cannot ignore breaking news!!!

The founder of Flip Video, Jonathan Kaplan is said to be launching a new grilled cheese restaurant  called The Melt.

The Melt says it “blends gourmet taste into everyday classics with irresistible grilled cheese sandwiches, seasonally fresh soups, and delightfully balanced ‘combos’.”

I just had an orgasm.

Here is The Melt’s description of its food.

The Melt offers grilled cheese sandwiches artfully paired with seasonally fresh soups to create unexpected combos. The sandwiches are prepared on European Designed Grills that balance two specialized tasks – toasting the crust and melting the cheese. The chefs pinch the bread to form air pockets for the cheese to melt into and the Melts are finished with grated Parmesan cheese and exclusive seasoning blends to draw out the allnatural distinctiveness of the cheese and bread.

The Melt has plans to expand to 500 locations with in the next five years. Here are the locations of the first stores which will begin opening in August 2011.

  • 115 New Montgomery, San Francisco, CA 94105
  • 1010 The Embarcadero, San Francisco, CA 94110
  • 345 Spear Street, San Francisco, CA 94111
  • Stanford Shopping Center, Palo Alto 9430

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